Comments on: Your brand is valuable http://powersane.com/2008/10/your-brand-is-valuable/ Fri, 19 Mar 2010 00:20:41 +0000 hourly 1 http://wordpress.org/?v=3.0.2 By: What is the brand gap? | powerSane http://powersane.com/2008/10/your-brand-is-valuable/#comment-22 What is the brand gap? | powerSane Fri, 19 Mar 2010 00:20:41 +0000 http://powerSane.com/?p=135#comment-22 [...] every corner is proof that the ongoing shift in branding, is the key to success in a web2.0 world. Personal branding is the new name of the [...] [...] every corner is proof that the ongoing shift in branding, is the key to success in a web2.0 world. Personal branding is the new name of the [...]

]]> By: Peter http://powersane.com/2008/10/your-brand-is-valuable/#comment-6 Peter Mon, 27 Oct 2008 00:04:29 +0000 http://powerSane.com/?p=135#comment-6 # Write your elevator-pitch and extract 5 core, customer-focused values that you can maintain from promise through to delivery. Consistency is important, so keep it simple. The results of this short exercise, are the fundamentals of your brand. # You can protect your brand by reading 'The 48 Laws...' and this blog ;o) and realising that 'brand' is just a synonym for reputation. Protecting your reputation requires appreciation of your strengths and weaknesses, and an *honest* assessment of the opportunities and threats that you will encounter. Increase your opportunities and reduce your threats. # You should really think about protecting your brand *before* it is 'established'. It already exists. # Write your elevator-pitch and extract 5 core, customer-focused values that you can maintain from promise through to delivery. Consistency is important, so keep it simple. The results of this short exercise, are the fundamentals of your brand.

# You can protect your brand by reading ‘The 48 Laws…’ and this blog ;o) and realising that ‘brand’ is just a synonym for reputation. Protecting your reputation requires appreciation of your strengths and weaknesses, and an *honest* assessment of the opportunities and threats that you will encounter. Increase your opportunities and reduce your threats.

# You should really think about protecting your brand *before* it is ‘established’. It already exists.

]]> By: FLover http://powersane.com/2008/10/your-brand-is-valuable/#comment-5 FLover Fri, 24 Oct 2008 07:32:11 +0000 http://powerSane.com/?p=135#comment-5 Couple of questions. What's the best way to approach branding? What methods can I use to protect my brand once it's been established? Couple of questions. What’s the best way to approach branding? What methods can I use to protect my brand once it’s been established?

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